Practice Growth

Dental marketing and SEO for small practices, built to turn searches into booked visits.

Many new patients start with a search on their phone. We help a dental practice get found for its treatments, get chosen over the office down the street, and get booked without a phone call, with marketing that keeps patient information private.

HIPAA and HITECH-aligned, 42 CFR Part 2-ready. Built in from the first line of code.
Talk about dental marketing → See what is included
Built For

Who this is for

  • Dental practices that rely on referrals and want a steadier flow of new patients
  • Offices paying for marketing without knowing what it brings in
  • Practices that want more of one treatment, such as implants or clear aligners
  • New or second-location practices starting from little online
  • General, family, pediatric, and cosmetic dental practices
How it works

Four steps from a search to a booked visit.

In this order, because ads and extras only pay off once the basics work.

Be found

Not showing up when someone nearby needs a dentist?

Dental searches are mostly local, and Google often shows a short list of nearby practices before the regular results.

A page for each treatment you want more of, a Google profile that matches your website, and listings that agree everywhere. See local SEO and dental website design.

Your office appears for the treatments you want more of.
Be chosen

Found, but passed over for the practice down the street?

Once a patient is comparing a few offices, the choice often comes down to reviews, insurance, and how easy booking looks.

Insurance and treatments stated plainly, a review flow that invites feedback without ever confirming that someone is a patient, and a Google profile with a booking link. See Google Business Profile.

Patients pick you before they call.
Get booked

Searches that end in a missed call?

A patient who cannot book the moment they decide may try the next office on the list.

Online booking with visit types for new patients, hygiene, and emergencies, new-patient forms filled in before the visit, and reminders that cut no-shows. See online booking and reducing no-shows.

More searches end in a booked visit.
Measure

Not sure which marketing brings patients in?

Clicks are not patients, and tracking tools need care in healthcare. HHS's bulletin says that tracking technology collecting login or registration details on a patient portal page is a disclosure of protected health information, and a federal court vacated part of that guidance for public pages without a login in June 2024 (HHS OCR bulletin).

Reporting that follows a search through to a booked appointment, with advertising and analytics tools kept off pages where patients enter their details.

You see what is working without exposing patient information.
Explore

Dental marketing rests on a few pages and systems

Each piece below has its own page, so you can start with the one that is costing you the most.

Dental marketing FAQ

Didn't answer yours? Ask us directly. The form is right below.

Dental marketing is everything a dental practice does to get found, chosen, and booked by new patients, and to keep the patients it has: the website, local search, the Google profile, reviews, ads, online booking, and reminders. The pieces work best when they point at each other.

Dental SEO is improving how a dental practice shows up when people search for dental care, mostly in their own area. It covers a page for each treatment, an accurate Google profile, consistent listings, and reviews. See local SEO for dentists.

Start with what a patient meets first: an accurate Google profile, a clear page for each treatment you want more of, and your insurance details. Then make booking easy and ask for reviews safely. Ads come after those, because paying for clicks to a weak website wastes the money.

No single figure fits every office. It depends on your area, how many new patients you want, and what is already working. We do not work from a price list: scope and price are fixed in writing after a short call. We would rather fix a leaking website or Google profile first than add ad spend on top of one.

Search results change gradually, and how long it takes depends on your area, your competition, and where you start. We set expectations in writing and do not promise rankings.

Both need care. When you reply to a review, never confirm that the reviewer is a patient: HHS's Office for Civil Rights has settled with a dental practice over patient details disclosed in review replies (HHS OCR, December 2022). A photo of a patient's face or smile is protected health information, so it needs the patient's written authorization before it appears in marketing.

It depends on the page. HHS's OCR bulletin says that tracking technology collecting login or registration details on a patient portal page is a disclosure of protected health information, and in June 2024 a federal court vacated part of that guidance as it applied to public pages without a login. We keep advertising and analytics tools off pages where patients enter details, and we suggest your compliance adviser review the setup. See HIPAA-aligned websites.

Yes, as part of Practice Growth. The ads promote your services and need no patient information. We protect PHI, sign Business Associate Agreements with platforms when required, and take FTC advertising compliance seriously. See Google and Meta ads.

Tell us about your practice and your area. We'll tell you what we would fix first.

One email or a 30-minute call. No pitch deck, no pressure, and a straight answer within one business day.

We reply within one business day. Please don't include patient information or other PHI in this form.

Got it, thank you.

We'll get back to you within one business day.

or

Prefer email? hello@atlantixlabs.comPlease don't send patient information by email.