Websites, Bookings & Apps

Therapist website design and SEO for clients who are deciding whether to reach out.

Someone looking for a therapist may still be deciding whether to ask for help at all. We design therapist websites that say who you help, whether you take insurance and what a session costs, and how to get in touch, then make all of it easy on a phone, with marketing that keeps client information private.

HIPAA and HITECH-aligned, 42 CFR Part 2-ready. Built in from the first line of code.
Talk about your website → See what is included
Built For

Who this is for

  • Solo therapists, counselors, psychologists, and social workers in private practice
  • Group practices adding a clinician or a second location
  • Practices on a template site that says little about who you help
  • Therapists who want more of one kind of client, such as couples or teens
  • Practices that offer telehealth and want that clear on the site
What is included

Four things a therapist website has to get right.

Built by our in-house team, designed for phones first, and hosted in an account you own.

Who you help

A page that speaks to everyone?

A page that tries to speak to every client rarely speaks clearly to any of them, and search engines have less to match.

A page for each kind of client and concern you want more of, such as anxiety, couples, or teens, in plain language: how you work, what a first session is like, and who you are a good fit for.

The right clients recognize themselves on the page.
Fees and insurance

Possible clients unsure what a session costs?

Whether you take someone's insurance, and what a session costs if you do not, is something they need to know before they book.

A clear page for your fees, the plans you accept or the receipts you provide for reimbursement, your cancellation policy, and what the first session involves, easy for you to keep current.

Fewer emails that end with "do you take my plan?"
Reaching out

A contact form that invites too much detail?

Someone writing to a therapist for the first time may type more about their situation than they should into a website form.

A short inquiry form that asks only for a name, a way to reach them, and a good time to talk, with a plain note not to share details of their situation, plus scheduling connected to your calendar. Intake paperwork belongs in your secure client portal or practice management system, not in a website form.

It is easy to reach you, and sensitive detail stays where it belongs.
Privacy in marketing

Could ad and analytics tools expose your visitors?

In 2023 the FTC finalized an order requiring the online counseling service BetterHelp to pay $7.8 million and banning it from sharing health data for advertising, after alleging it shared email addresses, IP addresses, and health questionnaire information with Facebook, Snapchat, Criteo, and Pinterest (FTC, July 2023).

We keep advertising and analytics tools off pages where clients enter details, and we measure what matters: inquiries and booked sessions.

You see what is working without exposing client information.
Plain language

Your ethics code shapes what the site can say

The American Psychological Association's Ethics Code says psychologists do not solicit testimonials from current therapy clients or from other people who, because of their circumstances, are vulnerable to undue influence, and do not make false or deceptive public statements about their services, fees, or results (APA Ethics Code, standards 5.01 and 5.05). Other professions have their own codes, and state boards have their own rules, so we write to yours.

  • A page for your license and training, so clients can see who they would be working with.
  • Your hours, your telehealth states if you offer telehealth, and a clear way to get in touch.
  • A short note for anyone in crisis, pointing to 911 and to the 988 Suicide and Crisis Lifeline (988lifeline.org).
  • Behavioral health practices: claims, authorizations, and consent records
  • HIPAA-aligned websites: what your forms should and should not collect
  • Local SEO: be found for what you treat, in your area

Therapist website design FAQ

Didn't answer yours? Ask us directly. The form is right below.

At minimum: who you help and how you work, your license and training, your fees and the insurance you accept, a clear first step for reaching out, your hours and location or telehealth states, and a short note for anyone in crisis. Everything should work well on a phone.

Therapist SEO is improving how a practice shows up when people search for therapy, usually in their own area or for telehealth. It covers a page for each kind of client you help, an accurate Google profile, consistent listings, and how the site is built. See local SEO.

It depends on whether you are a covered entity. HHS says every health care provider, regardless of size, who electronically sends health information in connection with certain standard transactions, such as claims or benefit eligibility inquiries, is a covered entity, and that using email alone does not make a provider one (HHS Privacy Rule summary). If you bill insurance electronically, plan on treating your website as part of your HIPAA responsibilities. See HIPAA-aligned websites, and ask your attorney about your own situation.

Be careful. HHS's OCR bulletin says tracking technology collecting login or registration details on a patient portal page is a disclosure of protected health information, and in June 2024 a federal court vacated part of that guidance for public pages without a login. The FTC's BetterHelp order is an example involving a mental health service. We keep advertising and analytics tools off pages where clients enter details, and we suggest your attorney review the setup.

Check your own ethics code first. The APA's code says psychologists do not solicit testimonials from current therapy clients, and other professions have their own rules. Never reply to a review in a way that confirms the reviewer is a client: HHS's Office for Civil Rights has settled with a dental practice over patient details disclosed in review replies (HHS OCR, December 2022).

It depends on how many pages you need, whether you want online scheduling, and whether you offer telehealth. We do not work from a price list: scope and price are fixed in writing after a short call, so you know the full cost before any work starts.

It can help people find you and understand whether you are the right fit. How it ranks on Google depends on your area, your competition, your Google profile, and how long the site has been live, so we set expectations in writing and do not promise rankings or new clients.

Yes. We can add scheduling connected to your calendar. Because scheduling can involve client information, we check that any tool we use will sign a Business Associate Agreement when one is needed, and we keep intake details out of the website form.

Weeks, not the many months a traditional build can take. Once the plan is agreed, you see a working prototype before you commit to the full build. Your exact timeline is fixed in writing with the scope.

Send us your current website. We'll tell you what we would change first.

One email or a 30-minute call. No pitch deck, no pressure, and a straight answer within one business day.

We reply within one business day. Please don't include patient information or other PHI in this form.

Got it, thank you.

We'll get back to you within one business day.

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Prefer email? hello@atlantixlabs.comPlease don't send patient information by email.